The watch on your wrist is there because of a war. It sounds dramatic, but it is simply true. For most of the 1800s a serious watch lived in a waistcoat pocket on a chain, and a wristwatch was seen as jewellery for women. Then came the mud, and everything about how men carried time changed in a few short years. At our bench in Durrës we still service the descendants of those first soldier's watches, and the design lessons from the front line are the same ones we point customers to today.
The Trenches Put the Watch on the Wrist
The First World War ran on timing. An artillery barrage had to lift at the exact second the infantry climbed out to advance, or the shells would land on their own men. Officers could not coordinate that by pulling a watch from a pocket, opening the lid and squinting, all while under fire in a narrow trench. They needed the time visible on the back of the hand, instantly.
So soldiers strapped their watches to the wrist. Makers fitted a pierced metal cover over the glass, a shrapnel guard, and painted the numerals with luminous radium so they glowed in the dark. These trench watches were crude, but they worked, and the men who survived brought the habit home. Within a decade the wristwatch had gone from a curiosity to the normal way a man wore time.
The thread that ties this series together: this is the other half of the Cartier Santos story. A pilot in 1904 proved the wristwatch was useful; the trenches a decade later proved it was essential. And the rugged, legible, ready-for-anything spirit runs straight through to the modern G-Shock, the watch built to be worn hard.
Hamilton Closes the Shop and Goes to War
By the Second World War the wristwatch was standard kit, and one company took the war effort further than any other. Hamilton, founded in 1892 in Lancaster, Pennsylvania, had built its name on railroad-grade accuracy, the watches trusted to keep trains from colliding. In 1942 it did something remarkable: it stopped selling to the public entirely and turned its whole factory over to the military.
Hamilton made rugged field watches for soldiers, small and legible and tough. More importantly it built the Model 21 and Model 22 marine chronometers for the United States Navy, the precision instruments a ship needs to fix its longitude and find its way across an empty ocean. By the end of the war Hamilton had delivered well over a million timepieces to the armed forces. It is one of the great examples of a watchmaker measured not by luxury but by duty.
What the Army Decided a Watch Should Be
War is a harsh design brief, and it settled the argument about what a practical watch looks like. It should have a clean high-contrast dial you can read in a glance, hands that glow when the light dies, a matte case that does not flash and give you away, and a build that shrugs off knocks. That specification became the field watch, and it is the template behind Hamilton's Khaki Field line that is still on sale today.
The beauty of it is that none of those qualities are expensive. A good field-style watch was always meant to be affordable and replaceable, a tool rather than a treasure. That is exactly the kind of watch worth owning now.
The Wear-It-Hard Watch You Can Buy Today, from 85 Euro
We do not stock Hamilton, and we will not pretend otherwise. What we do keep is the honest modern version of that soldier's watch: a rugged sport watch with a bold, legible dial and a solid steel case, made to be used and not fussed over. The Navimarine NT0031-1 is our pick for exactly this, built for people who wear their watches hard, and it is yours for 85 euro. Want a different face? The Navimarine NT0029-2 has a stronger, sportier character, and the marine-styled Navimarine NM268-06 moves easily from sea to city, both also 85 euro. Put any of them on a canvas or leather strap and you have the field-watch look the army invented, at a price a private could afford.
Want the real military look? A green canvas or brown leather strap turns a steel sport watch into a proper field watch in five minutes. We fit straps at the workshop in Durrës while you wait. See the strap replacement service or bring your watch in and we will find the right one.
Frequently Asked Questions
Why did soldiers start wearing wristwatches?
The First World War made it necessary. Coordinating an attack to the second is impossible if you have to dig a watch out of a pocket, so soldiers strapped watches to the wrist, added a metal guard and luminous numerals, and brought the habit home.
What did Hamilton make in the war?
From 1942 Hamilton stopped civilian sales and built only for the military: field watches for soldiers and the Model 21 and 22 marine chronometers the US Navy navigated by. Over a million timepieces in total.
Do you sell rugged field-style watches in Durrës?
Yes. We do not carry Hamilton, but our rugged Navimarine sport watches start at €85, with legible dials and solid steel cases. We can fit a canvas or leather strap for the field look. Message us at +355 67 636 0510 and pay on delivery across Albania.
Own a Wear-It-Hard Watch, from 85 Euro
The field watch was built to be used, not babied. Our rugged Navimarine sport watches carry that same spirit: bold, legible, solid steel, ready for real life. From 85 euro, put it on a canvas strap for the military look, and pay on delivery anywhere in Albania.
Rruga Aleksander Goga · Durrës 2001 · Albania · +355 67 636 0510
Published by Iglisi Watch · Durrës, Albania · July 2026. Fifth article in our series on the watches that made history.